A Variety TV Show focused on promoting agricultural best practices, exploring real stories and scenarios from the field with experts.
Client Name
OCP Africa
Services
Content Marketing
Brief Summary
The COVID-19 pandemic significantly limited the client’s agricultural extension team’s access to, and effective communication with, smallholder farmers across the country. To address this challenge, the client sought to develop a media programme.
We produced an exciting agric edutainment TV Show aired in 30-minute episodes. We then developed and implemented a content distribution and marketing plan to reach millions of viewers across strategic media channels.
Our Process
We worked through a series of actionable steps to ensure the project was efficiently carried out and delivered promptly.
01
Audience research and surveys
02
Content marketing strategy and plan
03
Content creation
04
Media buying
05
Campaign reporting and analysis
Our team leveraged insights from marketing research and analysis to create an integrated communications plan for the show.
This informed our choice of relevant and most suitable media channels for promoting the show and all related content.
We then created a range of content formats, including blog posts, social media videos and posters, emails and general ad copies to create awareness and engage target audiences across platforms.
Results
We have successfully reached more than 60 million viewers on TV and online media platforms within and outside Nigeria. Over 1,600 YouTube subscribers, 2K+ email subscribers, and 15K+ followers across Facebook and Instagram.