As a startup, you’re likely facing numerous challenges: reaching new clients, handling dissatisfied customers, managing operations smoothly, and grappling with expenses that seem to pile up continually. Amidst these hurdles, developing a strong brand may seem like an added burden, but it’s crucial for your long-term success.

In this article, we explore key strategies for brand development, drawing inspiration from insights shared by Chris Dannen, a senior editor at Fast Company. These tips are valuable not only for startups but also for established brands looking to strengthen their market presence.

Be Active on Multiple Platforms

Establishing a presence across various platforms is essential for broadening your reach. While social media platforms are popular, traditional marketing channels shouldn’t be overlooked. The key is to determine which platforms best suit your brand and audience.

Each social media platform attracts different types of users with unique interests. Tailor your message and content to fit each medium. Dannen describes the social media landscape as a network of nodes. Your goal should be to create content specific to each platform while interlinking them to allow users to bounce between channels, eventually finding the one that resonates most with them.

Hire Interns to Capture Behind-the-Scenes Stories

Authenticity and transparency are powerful tools in building a brand. People are naturally curious about the stories behind businesses. Sharing your journey, struggles, and breakthroughs can provide a genuine connection with your audience.

Consider hiring interns to document daily activities and capture behind-the-scenes moments. Equip them with cameras and let them gather content that showcases your brand’s personality and operations. This raw footage can later be polished and distributed through your marketing channels. Dannen emphasizes that curious interns with smartphones can be a great asset for generating authentic publicity.

This approach not only creates engaging content but also helps interns understand your business intimately. Similar to how Multichoice showcases success stories on DSTV, sharing your journey can inspire and attract a loyal audience.

Package Content with a “Service” Angle

People are constantly seeking better ways to do things, from cooking recipes to fixing technical issues. By providing valuable, practical advice, you can position your brand as a trusted resource. Create content that addresses your audience’s needs and offers solutions to their problems.

For example, if you run a tech startup, offer tutorials on common tech issues or tips for optimizing software. When your audience finds your content helpful, they are more likely to return for more insights and view your brand as an authority in your industry.

Hone Your Twitter Presence

Twitter remains a vital platform for real-time engagement and trend monitoring. Developing a strong Twitter presence can significantly boost your brand visibility and engagement.

Experiment with different “headlines” in your tweets to gauge what resonates with your audience. Avoid using all capital letters, which can come off as shouting. Instead, aim for a conversational tone. Engage with trending topics, share insights, and interact with other users to build a dynamic presence.

Encourage every member of your team to participate in tweeting and blogging, from the founder to the engineers. This collective effort can amplify your brand voice and create a cohesive online presence.

Building a brand as a startup requires strategic effort and consistency. By being active across multiple platforms, sharing authentic behind-the-scenes stories, providing valuable service-oriented content, and honing your Twitter presence, you can establish a strong and engaging brand.

At TweakCentric Solutions Limited, we specialize in helping startups navigate these challenges and develop compelling brands. Our team of experts can guide you through every step of your brand development journey, ensuring you achieve the most significant impact with your efforts.

Visit TweakCentric Solutions to learn more about how we can support your startup in building a successful brand.