● Content Creation: Craft high-quality, engaging, and persuasive copy for a variety of marketing materials, including but not limited to websites, social media, email campaigns, print collateral, and advertising materials.
● Content Strategy: Collaborate with the strategy team to develop content strategies that align with client goals and target audiences. Ensure content meets SEO best practices and is optimized for search engines
● Brand Voice and Tone: Understand the client’s brand, voice, and objectives. Gather insights and feedback to refine content strategies and deliverables.
● Research: Conduct thorough research on industry trends, competitors, and target audiences to inform content development and strategy.
● Editing and Proofreading: Review and edit content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
● Campaign Ideation: Participate in brainstorming sessions and contribute creative ideas for marketing campaigns and initiatives.
● Project Management: Manage multiple projects simultaneously, meet deadlines, and ensure timely delivery of content deliverables.
● Collaboration: Collaborate with graphic designers, web developers, and other team members to ensure the seamless integration of copy and design elements.
● Analytics and Performance: Monitor and analyze the performance of content to make data-driven recommendations for optimization.
Qualifications:
● Proven experience as a Copywriter or Content Writer, with a strong portfolio showcasing a range of marketing materials.
● Excellent written and verbal communication skills.
● Proficiency in SEO and keyword research.
● Familiarity with content management systems (e.gWordPress) and marketing automation tools.
● Strong attention to detail, creative thinking and problem-solving skills.
● Ability to work collaboratively in a fast-paced agency environment.
● Knowledge of UX Writing, design principles and graphic design software (e.g Adobe InDesign).
Send your cover letter and CV to titilayo@tweakmycontent.com with the subject line: “Senior Content Associate” on/before 30th November 2023.